Saturday, 28 January 2012

Screme Express Grand Opening - First Artisinal Gelato Specialty Cart in NYC

Manhattan, NY (PRWEB) August 09, 2011

Screme?s Newest Addition: Screme Express @ Verdi Square


Screme Gelato Bar is proud to announce the latest addition to its famous gelato family ? Screme Express @ Verdi Square.


Awarded to Screme Gelato Bar by the New York City Parks & Recreation, this specialty mobile food cart is the first such cart of its kind. Located at Verdi Square, outside the 72nd Subway station on the Upper West Side, it is the only Kosher Specialty food cart in New York, and allows New Yorkers to experience the highest quality gelato while they are ?on-the-go?.


This gleaming addition to the park demonstrates Screme?s commitment to improving Verdi Square not only through its presence, but also by daily continuous park clean up and refuse removal. In Screme?s short time in the park, there has already been a significant improvement to the park that many neighbors have expressed their delight at having their park be a true reflection of the greatness that New York has to offer. This improvement comes from the work of the Screme staff that ensures that litter never finds its way to the ground and that the park is always clean and welcoming.


The Screme Express Specialty food cart was custom made using the highest grade materials, and equipped with state-of-the art equipment. This is no ordinary pretzel cart - it is a gourmet store on wheels! Its sleek design follows Screme?s stand-alone stores, is staffed by the most friendly and efficient staff and naturally offers New York?s finest and freshest gelato ? as Screme?s store customers have come to know and love.


Screme Express also offers the finest Italian coffee made fresh with filtered water, freshly baked goods, and an assortment of cold, freshly made beverages to help New Yorkers beat the city?s heat. Screme has recently introduced loyalty cards, entitling customers to a free gelato/coffee after 9 purchases ? valid at all Screme stores ? just another reason to make Screme a daily part of your routine.


About the Company ? Screme Gelato Bar


Screme produces some of the world's finest gelato and sorbets - made fresh daily and locally by our master chef.


Each Screme Gelato location showcases a range of new flavors every day and guests are encouraged to taste all of them. The gelato and sorbets are beautifully presented with flavors that range from traditional to candy-flavored, to seasonal, alcohol infused and event-inspired. The fresh fruit sorbet is fat- and dairy-free, and the gelato is lower-fat. In addition Screme also has the tastiest diet gelato?s, which are fat and sugar free using Stevia?, a natural sweetener. Screme?s trademark richness comes from making gelato fresh daily with the finest ingredients, in the traditional gelato style - using a milk base instead of a cream base, which cuts 2/3 of the fat compared to regular ice cream. In addition, Screme gelato is Kosher Dairy, and the sorbet is Kosher Vegan Pareve, so there is something for everyone.


Apart from Screme?s signature gelato and sorbets, select store offers hot desserts such as fresh waffles served with gelato and a wide assortment of toppings. Hot chocolate, espresso coffee, and freshly baked cookies and muffins are other hot ticket menu items. Each customer who comes to a Screme Gelato Bar is made to feel like a VIP, treated to as many tastings as needed to make a decision on what flavors they would like.


Screme produces seasonal and holiday limited edition gelatos? creating an ever-changing dynamic with every visit and every bite. Whether it is the fresh, pure ingredients, the VIP services, unlimited tasting, the daily flavors, or the chic atmosphere, everyone finds something they love about Screme.

Screme Gelato Bar allows customers to get their gelato fix at events, by bringing the Screme experience to them. Catering high-end events from charity dinners to weddings to celebrity bashes, Screme Gelato Bar is a multi-dimensional dessert business, catering to the most prestigious events in the Tri-State area.


http://www.screme.com


FACT SHEET


Press Contact:????


Zissy Lewin Zissy(at)screme(dot)com 917-769-5009

or

Nicole Levy nicole(at)screme(dot)com


Owner/Team/About: Yona and Nicole Levy


Signature Flavors:????With over 5000 flavors, Screme offers a rotating selection that changes from hour to hour from day to day. Dessert offerings include gelato, sorbet, waffles, and more. Signature flavors include Chocolate Whiskey Brownie, Mojito, Hazelnut Chocolate, Coconut, Mixed Oreo, Red Velvet, Corona Lime, twikers and many more.


Price Range:????

Gelato and Sorbets -- $ 5/small ,????$ 7/medium,????$ 9/large

Gelato and Sorbets take home -- $ 16/small, $ 25/medium, $ 40/large

Customized Cakes -- $ 70 (10?-12?serves up to 20ppl)

Belgian Waffles -- $ 10 -$ 14 (freshly made with gelato and toppings)


Hot drinks -- $ 2 - $ 4 (depending on size and ingredients)????

Baked Goods -- $ 1 - $ 4 (depending on size and ingredients)


The Space:????Screme locations feature sleek silver gelato counters custom made in Italy with an elegant background of black and white to showcase the various colors of the gelato and sorbets.


The 94th and Amsterdam store has a 10 person seating area.


Events: Screme hosts a wide variety of events ranging from charity dinners, corporate functions, weddings, parties and celebrity bashes.


For more information about booking an event, contact:

Nicole Levy, nicole(at)screme(dot)com


Hours:

2030 Broadway - Mon - Sun: 10:00am - 1am


176 W 94th St - Mon - Fri: 07:00am - 12am

Sat 8:30am - 1am, Sun 8:30am - 12am


Verdi Square???? Mon - Sun 6:30am - 12:30am


Credit Cards: All major credit cards ????????????

Wheelchair Access: Yes

http://www.screme.com


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